Consumer Wednesdays: The Reckoning

Let me tell you what I should be doing right now. I should be creating a powerpoint on my dissertation findings, to be presented at a swanky reception in LESS THAN 48 HOURS. But instead I’m working on a blog post that I can’t even possibly finish, because it’s a review of an online clothing company that I haven’t even gotten my damn clothes from yet.

I’ll begin at the beginning.

I first heard about from one of the “Worth it” postings on Jezebel . “Worth it” is when a Jezebel contributor posts a love missive for a product, service, or company that actually satisfies or even exceeds expectations. They claim that they don’t receive product placement fees of any kind for these posts, and if it’s true (and I think it is based on the random assortment of products endorsed) then it may be one of the last standing uncorrupted corners of the web. Except for The Sisters Twit, of course. Advertisers pay for jack shit here! You heard it, folks. We buy everything ourselves, which means that “Consumer Wednesdays” might more often technically be titled “I want to consume this Wednesdays” (not to be confused with Culinary Mondays).

“Worth it” has turned me on to a few cool things, including running socks that are marked for the left and right feet . It’s also featured things that I know from experience are
truly magical . So as a dedicated online shopper, the post on caught my attention. is a clothing company that specializes in dresses that are completely customizable. For an extra $8.95, any dress can be altered, by changing the neckline, the length, or adding or subtracting sleeves on a whim. $8.95, you ask? Doesn’t the Jezebel article say that customization is free? Welcome down the rabbit hole of ladies, where it’s never quite clear how much the services cost, which products are available, when your order will arrive, or even if your order happened. Did I have a third margarita last night or was that an order? It’s all a blur. What about an order confirmation? One may arrive, but you’ll need the Rosetta Stone to decipher it’s meaning.

But at this point, I was still an innocent. Many of the offerings are solid dresses in really bright colors, but if you look around there are many “conversational” prints (their term, not mine) that look like your very favorite vintage or thrift store find. Except that they will actually fit, because apparently women of the past did not have linebacker shoulders like mine. The only thing that could possibly improve most of the dresses is the addition of a cardigan (which improves everything). Prices are moderate, ranging from $50-$80 a dress, not super expensive, but too high for an impulse purchase, especially from a company I know nothing about. At least when I place an order from Gap or J.Crew I have an idea of what the quality will be (and I’m not saying it’s good). But I just kept coming back to look at these beauties: the “birds who gossip” dress in navy and red and the Ranunculus dress.

Bitchy birds dress, aka Birds who Gossip


Ranunculus dress


See, totally cute with a cardigan! Or even without one! (But why on earth would you want to be without one!) I internet stalked them both for a few days, which was a nail biter, as both moved in and out of stock within hours. When I saw that they were having a promotion for $20 dollars off your first order, with no minimum purchase required, I decided to go for it. There was also free customization for a first order, but even though I was dying to try out this service, I really liked them the way that they were. Who needs to add sleeves when you’ll just be wearing a cardigan all the time anyway?

In addition to customizable styles, also does customizable measurements. This is great for those who don’t fit well into traditional sizing. I tend to hop between two sizes depending on the cut- if it’s loose in the hips or A-line then I can wear the smaller size, but if it’s a skinny or straight cut I’d better go bigger. The website tells you how and where to measure yourself, which I did with the help of our mother, complete with comments about how my size compares to that of my sisters, and hers when she was my age. Love ya, mom! These “custom” measurements corresponded to a much larger size than I usually wear on their size chart. Now, for a cute dress, I’m able to ignore the number and go with what works. I’ve had three kids in 5 years, my weight has been all over the place, and I’m ok with my body image. But I don’t have ANY items in my closet right now that are the bigger size. So, I decided not to customize and went with the middle size. It usually fits pretty well, and I’m not so pear or apple-shaped that custom sizing is a must.

Before I placed my final order, I googled “Eshakti coupon code” and found another coupon code for 15% off to combine with the $20 credit. People, if you don’t do this, you are just giving money away! and similar websites are your friend! I also apparently placed my order when the moon was in the seventh house and Jupiter aligned with Mars because the Ranunculus dress now seems to be out of stock for good. Including shipping, I got both dresses for about $100, which seemed like a pretty good deal.

Except that I don’t have them yet. I clicked the confirm button and… was as if it never happened. Days went by before I got a confirmation that my order was received. Then, several more days of radio silence, until I received the following email:

Dear Matilda,

Thank you for your order with

Today is the 4th business day from the date of your order and this letter is to intimate you of a delay of 5 to 10 days that we are experiencing currently due to a dramatic rise in order levels recently.

We take responsibility for this delay and upon shipping your order we will be giving back a delay discount that will be processed to your credit card account. This discount will be reckoned by the number of days of delay. We will also be intimating you via email of this credit upon dispatch of your order.

This is not a substitute for timeliness and it will be our endeavor to quickly get back to shipping orders per schedule.

Thank you for your patience.

Regards—Carol Your Representative

I haven’t checked the reckoning of my credit card account recently to see if my order has been dispatched. But I appreciate the intimation of the process, as well as the potential delay discount, whatever that may be. Since I like to see online clothing items on actual people instead of creepy knob-headed dress forms, I’ll post some photos when the dresses arrive. Is this website awesome or scary? We shall see.

Update: 05/07/12 According to DHL tracking, my package is about to leave Madras, India!


Filed under Consumer, Wednesdays

4 responses to “Consumer Wednesdays: The Reckoning

  1. The dresses are indeed adorable, so I’m eager to see the results. Will the package dispatched to your domicile contain only chicken feathers? Life-sized paper doll dresses? The intimations are endless! It’s clear you are a master of online consumer commerce, where I am a lowly novice. Your willingness to play online fashion roulette is admirable, sis. Thanks for sharing some of your secrets, and testing the waters for us with weaker dispositions.

  2. Matilda

    They are just so cute, I couldn’t resist. But I’m nervous. I’m guessing from the email that they’ll have to circumnavigate the globe before arriving. I guess that just improves the “delay discount”! The most important thing to take from this post is the “google coupon code” move. DO IT.

  3. Pingback: On Holes: And no, it’s not THAT kind of post | The Sisters Twit

  4. Pingback: review update: The dresses are here! The dresses are here! | The Sisters Twit

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