UPDATE- Blinc Mascara Review: I Have to Buy “Primer” too?!!?!!!????a

A few weeks ago, I wrote about coming to terms with the aging process. Or more specifically, coming to terms with my new “I must wear eye makeup” stage of the lifecycle, somewhere between the “I’m eating THREE Otis Spunkmeyer cookies a day without consequences” stage and the “I’ve gotten a haircut like the attractive newscaster on channel five!” stage. It’s all part of the process. Ashes to ashes, dust to dust.

Is this what the public school board pictured when they created “nutrition break”?

To celebrate this transition, I splurged on a really expensive mascara with seemingly space-age technology. (Wait, we’re already in the space age right?) As you’ll see when you read the review in full, Blinc mascara, the product in question, offers a lot of advantages over regular mascaras. These tubes don’t come off, until you want them to! Of course, every time I do pull them off I have a mini-panic – “Did I just pull out all of my eyelashes?”, but that’s crazy talk because pulling out your own eyelashes would hurt like hell (I assume), and this is only a tugging sensation.

So far I’ve tested Blinc mascara in the following conditions:
• In a pool at the local YMCA with a 10-month old
• On a treadmill workout at the unventilated aforementioned YMCA
While crying about my husband’s vasectomy
• On a 3 mile walk to pick up my vehicle from the auto body shop in 80+ degree weather with that 10-month old strapped to my chest and pushing a double stroller loaded with 2 preschoolers, a CSA box, and assorted child-related debris

And in all of these scenarios………NO SMUDGING or FLAKING. Ever. At all.

If only Blinc created more volume, it would be a miracle product. But by itself, the effect is long, dark, and sparse. As if some clear-cutting just went down in your forest of lashes. For $20, that’s a pretty serious drawback. So how does Blinc remedy the issue? Sell an additional $20 product to help volumize your lashes! And guess what? Suckers like me will buy it!

The product is the Blinc Lash Primer, which is supposed to condition lashes and add volume when applied before the mascara. Here’s a step-by-step of the process.

Somebody get me some coffee.

The Lash Primer goes on white, and while the promotional copy suggest that you can wear it without mascara to soften lashes, I think that it feels unpleasantly sticky. In addition, I don’t always go for the white “old lady” lashes look. That’s pretty much precisely what I’m trying to avoid by wearing eye makeup.

I am the Snow Queen of Narnia!

When the mascara is applied on top of the primer, my lashes do seem a bit thicker. They also look and feel clumpier, and are hard to separate. For now, I’m wearing the Primer but I can’t say that the effect is worth the extra expense.

The missing Kardashian.

Wait a minute, I just thought of something! What if Blinc tried to make their existing mascara even better instead of creating a totally separate product that doubles the price?
Unfortunately, things like this will happen the day I’m able to eat my daily dose of 3 consequence-free Otis Spunkmeyer cookies again. Overall, Blinc mascara is a great option for daily wear, but if you want fuller, lusher lashes once in a while, I suggest skipping the Blinc primer/mascara combination and opting for an $8 tube from your local drugstore. Your wallet will be grateful.

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3 Comments

Filed under Consumer, Product Reviews

3 responses to “UPDATE- Blinc Mascara Review: I Have to Buy “Primer” too?!!?!!!????a

  1. Jessica

    blinc’s launching exactly this fall (i.e. a volumizing version of their mascara)…can’t wait!

    • Matilda

      Ooooooo. I guess sometimes dreams do come true! Thanks for the tip, I’ll be on the lookout. And given my recent obsession with mascara, I’ll likely post about it as well.

  2. I found the same exact result (after foolishly dishing out 40 bucks for this posh combo. I like the regular mascara a lot, though it is messier going on than other brands and does not have the same amount of volume as my Benefit brand. The Blinc primer does add length and volume, but is weird and messy and I get the eye clump dump look going if I’m not incredibly careful. So, I pretty much only use the Blinc mascara on a daily basis and only use the primer when I feel like looking especially deranged.

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